online.wsj.com/article/SB1000142 ... 53628.html

interresant læsning

Jeg har selv prøvet at hælde en "dårlig" blend på en anden flaske ved en smagning og det underbyggede at folks reaktion på det de drak var klart afhængig af deres forventninger

Macdeffe

Citat: "Our brain has been designed to believe itself, wired so that our prejudices feel like facts, our opinions indistinguishable from the actual sensation. If we think a wine is cheap, it will taste cheap. And if we think we are tasting a grand cru, then we will taste a grand cru. And if we're tasting 15 young and tannic wines, then we shouldn't expert our poor olfactory cortex to be able to reliably assign an exact point score to the spoiled grape juice in our mouth. Our senses are vague in their instructions, and we parse their suggestions based upon whatever other knowledge we can summon to the surface."

Lidt om Robert Parker (vinens Jim Murray om man vil) scienceblogs.com/cortex/2009/10/ ... +Cortex%29

WSJ on Wine: A Taste of Illusion: trueslant.com/ryansager/2009/11/ ... -illusion/

Smells Like Bullshit: trueslant.com/ryansager/2009/07/ ... -bullshit/